A rich kid stands in the doorway of a marble-lined bathroom, a cellphone pressed to his ear. His face is strained. He’s yelling and waving his free arm. He swears in French, very clearly having a tantrum, with his father on the line, over money for a trip to Miami.
“Papa! It’s expensive! The people there, they spend money!” he yells in accented English. “I need 10,000!”
Aris Yeager, back then a business major at Northeastern University, starred in the video mimicking obnoxious behavior he had witnessed by a wealthy friend. He uploaded the 21-second clip to TikTok in May 2022 with the title “When ur rich international roommate asks his parents for money.”
The clip went viral, and Mr. Yeager, 24, realized he might be on to something. He created a social media account called The European Kid and an online persona, Louis, the spoiled son of an ultrarich European family who flaunts his wealth to bully his way into chic nightclubs, push into exclusive parties and sail through the notoriously difficult co-op board process to buy a New York City apartment.
A rich kid walks into a fancy Italian cheese shop in New York, picks up an entire wheel of Parmigiano and lugs it toward the counter.
“Whoa, what are you doing?” the incensed owner asks.
“I’m buying it,” the rich kid answers, as other customers look on, appalled. “I know it’s $2,000. Do you think I can’t afford it?”
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